# Campaign Analytics

Once you click on the analytics symbol on the campaign listing page, you will be redirected to the campaign analytics page. This dashboard consists of numbers and graphs depicting various information about the campaign.

<figure><img src="https://300211688-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FQuYbJ9bg7CFtrBaVp9pB%2Fuploads%2FqpIqb7HL2Df0oDsSkzVl%2FCampaignAnalyticsTop.png?alt=media&#x26;token=3568887a-4bf9-4d12-9688-4d6869c2a041" alt=""><figcaption></figcaption></figure>

* ***X*****&#x20;Users:** Users that are shown the campaign
* ***X*****&#x20;Conversions:** Users who have done the goal event after the campaign is shown
* ***X*****% Conversion Rate:** Percentage of Conversion
* Comparison of all the above with the Control Group ( Only those who have done the trigger but the campaign is not shown intentionally. This gives you perfect comparison)

<figure><img src="https://300211688-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FQuYbJ9bg7CFtrBaVp9pB%2Fuploads%2FI59IFcTNExWP94bQ9R4A%2FCampaignAnalyticsGraphs.png?alt=media&#x26;token=3a0257bc-e60a-4906-847e-9ae7ebbf9447" alt=""><figcaption></figcaption></figure>

* Funnel of the steps in a multistep walkthrough
* Day wise Steps conversions
* Conversions of the primary and secondary goal events
* Day Wise Goal event conversions
* Comparison of the following KPIs among the users who have shown that specific campaign and ALL users. The first bar in the graph is for all users, and the second bar for the users in this campaign.
  * **D1 Retention**

    Day 1 Retention is a metric that measures the percentage of users who continue to use your website or application one day after their installation. A user is considered retained if on **Day0** the user performs the event **install** and on **Day1** the user did **apx\_app\_opened** event i.e. the user opens the app.
  * **D0 Uninstalls**

    Day 0 Uninstalls represent the percentage of users who uninstall or delete your application immediately on the same day of their installation. When the user performed the event **install** and **uninstall** within same day (00:00 to 23:59)
  * **Average Number of Sessions**

    Average Sessions Per User is a metric that calculates the average number of unique sessions or interactions individual users have within your website or application over a day.
  * **Average time spent in a session**

    Average time spent in a session Per User is a metric that calculates the average number of unique sessions or interactions individual users have within your website or application over a day.