# Campaign Designs

Campaigns in the Apxor dashboard let you create and launch nudges like **Tooltips**, **Coachmarks**, **Badges**, and **In-App Messages** on the fly. A campaign can be a single nudge or a multi-step walkthrough, or a combination of any or all the nudges. You can use the Apxor Product Intelligence platform to uncover actionable insights to create campaigns or launch actions based on any use case, hunch, or requirement.

<figure><img src="https://300211688-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FQuYbJ9bg7CFtrBaVp9pB%2Fuploads%2FX4NLrtm4Dht7XEf7dlbW%2FCampaign.gif?alt=media&#x26;token=71b4924a-6e6d-427b-975c-d0c2fc87debb" alt=""><figcaption></figcaption></figure>

<table data-card-size="large" data-view="cards"><thead><tr><th align="center"></th><th></th><th></th><th data-hidden data-card-cover data-type="files"></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td align="center"><strong>Tooltips</strong></td><td></td><td><em>Tooltips are short helpful inline messages that anchor text to a UI element and give contextual information to a user without taking up the entire app screen.</em></td><td><a href="https://300211688-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FQuYbJ9bg7CFtrBaVp9pB%2Fuploads%2FUcrcN7hP2bv1tJUlhxPk%2FTool%20Tip.png?alt=media&#x26;token=a18c262d-4f64-46e7-95a9-b37dd043eece">Tool Tip.png</a></td><td><a href="campaign-designs/tooltips">tooltips</a></td></tr><tr><td align="center"><strong>In-App Messages</strong></td><td></td><td><em>In-App messages grab a lot of user attention and allow you to easily communicate with your users via announcements, offers, etc., and prompt actions.</em></td><td><a href="https://300211688-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FQuYbJ9bg7CFtrBaVp9pB%2Fuploads%2FbYE1kmMKed7QaTbXHtXp%2FModal%20Pop%20Up.png?alt=media&#x26;token=ada14750-f884-413a-9e7a-aab14b99bbe9">Modal Pop Up.png</a></td><td><a href="campaign-designs/in-app-messages">in-app-messages</a></td></tr><tr><td align="center"><strong>Coachmarks</strong></td><td></td><td><em>A coachmark is a powerful tool that works well as part of tutorials, improving feature adoption and directing user attention to a particular screen section.</em></td><td><a href="https://300211688-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FQuYbJ9bg7CFtrBaVp9pB%2Fuploads%2FW0ae9DQgjvFf3rfUDlqo%2FCoach%20Mark.png?alt=media&#x26;token=305e972b-6c29-4bed-850f-63040ae51ef5">Coach Mark.png</a></td><td><a href="campaign-designs/coachmarks">coachmarks</a></td></tr><tr><td align="center"><strong>Badges</strong></td><td></td><td><em>A nudge/badge is a subtle way of grabbing and directing the user’s attention to any part of the app screen.</em></td><td><a href="https://300211688-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FQuYbJ9bg7CFtrBaVp9pB%2Fuploads%2Fd7QSvm8OIiS7ZYbXGSdi%2FBadges.png?alt=media&#x26;token=90c984ac-a5c5-41cc-8e98-3bf66e9ae1c2">Badges.png</a></td><td><a href="campaign-designs/badges">badges</a></td></tr></tbody></table>

Get started by creating your first [campaign](https://guides.apxor.com/product-guides/create-a-campaign/mobile).