Start by selecting your target users – whether you want to aim the campaign to “All Users”, “Segment” of Users, or “Cohort” of users.

All Users

If you choose all users, you can also select an app event that users did not do in their lifetime to narrow down the target audience from the drop-down.

Segment vs Cohort

  • A "Segment" is a group of consumers who share similar characteristics such as age, income, geographic location, or purchasing behavior. Marketers often use consumer segments to identify and target specific groups of consumers with tailored products, messaging, and marketing strategies.

  • A "Cohort" is a group of individuals sharing a common characteristic or experience within a defined period. In the context of consumer behavior, a cohort might refer to a group of individuals who were born in a certain year, graduated from college in a certain year, or who first purchased a product during a specific time period. Cohorts can be useful for understanding a group of consumers' purchasing patterns and behaviors over time.


If you choose a segment of users, you can select the user segment from the drop-down below “Select Segment”. By selecting the segment, you will be able to see the segment details below. You can also specify the time period during which you want to select the users in that segment, it can be Between 2 date ranges or in the “Last” in the previous day(s). To further drill down the segment, you can also select an app event that users didn’t do in their lifetime.

You can also create a segment under Target Audience > Segments > Create section in the left panel. Select the User Properties, Session Properties, and events performed by the users. Then enter the name of your segment and click save.


If you chose Cohort of users, you could select the user cohort from the dropdown below “select or upload new cohort”. To further drill down the Cohort, you can also select an app event that users didn’t do in their lifetime.

Create Cohort

There are three ways to create a cohort

  1. Upload a new cohort from the dropdown while selecting a cohort. Upload a csv file up to 50 MB, name your cohort, then click upload.

  2. From Target Audience > Cohorts > Upload section in the left panel. Upload a csv file up to 50 MB and name your cohort.

  3. From the Target Audience > Segments section, you can create a cohort from any segment. Click on the segment you want to create a cohort for, in the dropdown, select the date range and click on Go.

Advanced Filters

You can further target users by their User journey, Attributes, and App Version in the app by selecting Advanced Filters.

User Timeline

You can target users based on the user journey in the app by selecting the retention day. For example, you can show the campaign only to users in the first week of using the app by selecting Day 0 to Day 7. Additionally, you can select the range of sessions the user should have in the app so that the campaign can be displayed to him. For example, you can create a campaign that should be shown to the user only during their first 5 sessions in the app.

User Properties

You can target users based on their User properties. User properties include unique user identifying information, such as their name, phone number, signup date, etc. You can select the user property Name, Data Type (whether it is a String, Numeric or Decimal), the logical operator, and the Value.

Session Properties

You can Target Users based on Session properties. A Session can be simply defined as a user journey as he opens the app until he closes the app. Various pieces of information can be very impactful when accumulated in a session, for e.g., location of the user, language, etc.

User Properties vs. Session Properties

  • User properties refer to the user’s information, which remains constant throughout the user’s journey in the app. eg. Name, Phone no, etc.

  • Session properties are the values that keep changing for every new session a user does in the app. eg. location, network, etc.

Build Number

You can target users based on their App Version. Please note while entering the App Version, the build number needs to be given instead of the Version number.

Campaign Control Group

You can select the percentage of users for whom the campaign should not be shown. This feature will randomly exclude x% of users from the campaign. By default, the campaign control group is set to 3%. Using this feature, you can compare the number of users reaching the goal event with and without nudges.

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