Trigger

In this section, you can set the contextual conditions as to when to trigger the campaign for live users. Start by clicking on “Add Event”.

Event Conditions

• Firstly, pick the right trigger for your campaign to be shown to the users.

• You can choose whether the user “did” or “didn’t” perform the action.

• You can choose between app activity/screen, app event, or Client Event as your trigger from the drop-down button.

• You can also set the number of times the trigger must be performed along with the relevant operator (>, <,>=,<=,=,!=).

• You can also add multiple event properties to this event along with its values.

• Multiple events can be added in the trigger section by clicking “Add Another Event”.

Combination of Multiple Conditions

You can change the conditions between any two steps. For example, users who did step 1 AND step 2 or did step 1 OR step 2 or did step 1 AND THEN step 2. Any combination of the AND or OR conditions can also be used. For example, users did step 1 AND step 2 OR Step 3.

OR Condition

For a media streaming app, the user can be nudged to buy the subscription based on the condition that either the user listens to 3 songs or watches 3 videos. In this case, the trigger conditions will be,

When user did SongListened for == 3 times

OR

When user did VideoWatched for == 3 times

These two events can be in any order, and in between these two events, any number of events may take place.

AND Condition

For an e-commerce app, the user can be nudged to view the cart page based on the conditions that the user lands on the home page and adds an item to the cart. In this case, the trigger conditions will be,

When the user did HomePageOpen for ≥ 1 times

AND

When user did AddedToCart for == 1 times

These two events can be in any order, and in between these two events, any number of events may take place.

AND-THEN Condition

For an e-commerce app, the user can be presented with a feedback survey for an item, if the user first adds the item to the cart and then removes the item from the cart. In this case, the trigger conditions will be,

When the user did AddedToCart for ≥ 1 times

AND THEN

When user did RemovedFromCart for == 1 times

The order of these events should be exactly as mentioned, however, any number of events can be triggered in between.

Goal Event

The goal event of the campaign, as the name suggests, is the event that indicates the campaign’s success. This lets us measure the campaign’s success effectively.

Eg. For a media streaming app, SubscriptionSuccess can be termed as the goal event.